February 2010 sales are comfortably more than double the previous best for the month which was 237 in February 2008.

Customers have repeatedly ranked Prius highest in satisfaction and reliability surveys across the world.

The third generation Prius is short listed for The World Car of the Year 2010 and has been Japan’s top selling car for nine consecutive months (May 2009 through to January 2010). More than 1.6 million have been sold since the first generation was launched in 1997.